Strategy
The Ultimate Google Ads Guide for HVAC Companies
We sat across from the owner of a three-truck HVAC operation in suburban Atlanta last spring. He told us he'd spent $14,000 on Google Ads in Q1 and couldn't trace a single installation job back to it. His account was a graveyard of broad match keywords, sending traffic to a homepage built in 2019. Here's the framework we used to turn that account into a consistent pipeline of booked service calls within 60 days.The HVAC industry sits in a unique position within paid search. Unlike a roofer who might get one job every few weeks, or a landscaper whose leads trickle in seasonally, HVAC demand follows what we internally call "thermal spikes" — compressed 48-to-72-hour windows where search volume for emergency terms can jump 300-400% because of a sudden weather shift. If your account isn't structured to capitalize on those surges, you're essentially paying full price for Tuesday traffic while your competitor owns the Friday heatwave.